Wednesday, 27 November 2013


I can't believe that it' Wednesday already, time is flying by at what seem like lightning speed lately. Does anyone else feel this way too?

Yesterday I spent the afternoon at this workshop / event.

It was great & so well organized. Each workshop was held at a different location that pertained to what the workshop / talk was about & then there were challenges at each stop too! We were chauffeured around in a Buick, ours was an Enclave - it looks like an SUV from the outside, but the inside has the sensibility of a minivan - genius! My travelling gals were Christine, Sarah & Lisa - hilarity & good times are just a given with these ladies!

Our first stop was HomeSense where Tamara Robbins lead a panel of Magazine Editors Jennifer Reynolds, Nadine Silverthorne & Karine Ewart they gave us the scoop on how to get published / contribute in a magazine. How creative is your content? How does it relate to the magazine? How do you get noticed for print? How to get in print? Theres a lot of relationship building / trust & the give & take with a print magazine is a must.

While at HomeSense (I think it's the largest in Canada if I am correct) our challenge involved drawing a person who you might have to buy a gift for out of a hat & having 10 min to choose a gift in the store then Instagram / Tweet it.

Stop two was at Jazz Bistro where the panels spoke about how well you know your brand, increasing your traffic & once again relationship building.

Here our challenge was to taste a new wine, Earth & Sky in both the red & white, & to then pair it with a song that matched it smell, feeling and flavour - I liked this task. The white Riesling was especially tasty.

Our last stop was at the Marilyn Dennis studio where we discussed with a great panel of Executive Producers of TV shows we all know, like Canada AM, The Today Show, The Marilyn Denins Show, The Social & the Editor-in-Cheif of Walmarts Live Better Magazine shared tips on pitching broadcasters content & what they are looking for when sourcing someone for television.

This challenge involved a Instagram video stating why you want to win a trip to Club Med & have it relate back to your brand. Tricky to do in 14 seconds.

A giant thank you to Impressions PR & Wee Welcome for putting together a great day!


Just a reminder

The Pillotopia Sale is over Saturday so please head on over & buy up some goodies for 25% off.
Use coupon code HOLIDAY25 at the checkout.

See you tomorrow!

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